SUPER launches a new project for its personal history: during Milano’s Salone del Mobile, it will kick off the “SUPER moves to”, a project traveling to selected stores in the world which will host the most complete selection of Super eyewear, exclusive limited edition products as well as a direct expression of the aesthetic and soul of the brand.
The first stop will be WOKstore in Milan, known for its continuous research in experimental and independent realities in fashion and lifestyle.
The shop will span from April 17th for the next three hot months, until July 30th.
For the occasion, SUPER and WOKstore will present the result of their union, the Ndebele Special sunglasses. Taking its name from a truly inspirational tribe from southern Africa. The Ndebele culture has inspired a whole new world that brings out the colors and culture of these people through the sunglasses, with the special print deriving from Ndebele murals: large and colorful geometric patterns that women paint on their houses.
In order to deeply enjoy these and other African atmospheres, a selection of videos chosen especially from the SUPER team will be screened during the opening event, providing a simple and home-made visual impact, full of perceptions, patches and sounds.
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